Client Content Strategy- The Best $10 I Ever Spent

The client I have created a strategy for is none other than me, myself, and I. As I am trying to kick off The Best $10 I Ever Spent it is immensely beneficial to have a road map to follow. Having a content strategy can help to give me structure when creating and distributing content.

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Since I am just getting started, I analyzed the audience and content of a creator that I feel I share resemblance to. Anna Analysis is a commentary/research YouTuber and Blogger who lived in a van for over a year. She is in her early 20’s and the tone of her videos and posts feels well researched and authentic. As a watcher I have never felt that she has pandered to her audience and strictly does content that she finds interesting.

Where did I think she had room to grow within her content? I felt that she could engage more on her Instagram and turn some of the longer content she was creating on her YouTube and blog into infographics or Instagram stories. This way she would be able to engage with an audience that might have a shorter attention span than a 20-30 minutes.

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So, how do I translate this to The Best $10 I Ever Spent? Well, it was good to know that there is an audience for more deep dives of the places I visit, but most importantly I feel that the biggest takeaway was knowing I need to create content for a scrolling audience.

I believe that my content should follow a story ‘customer story’ narrative. After all, a big part of my blog is having experiences for cheap, so I am essentially being a ‘customer’ for every place I visit. I am thinking that strategies such as utilizing video stories and infographics will be useful. This is because I want to draw in my audiences through engaging social media posts that hopefully lead them back to the blog. It is almost like creating a google review of a place, but instead it is more personal.